Studio Onboarding & Home
GoDaddy Studio is a content creation app with over 150K reviews. I led the redesign of the onboarding experience, reducing friction from landing to first action.
This led to the formation of the Mobile Design Guild to unify sign-in and authentication. We also delivered measurable impact through the first Progressive Goals experiment, driving a 6.2% increase in Project Creation.
First impressions are important
Our landing page needed a refresh to better reflect the Studio brand. I introduced a carousel with dynamic hover states and parallax animations, partnered with our UX Writer to sharpen messaging, and streamlined onboarding so users could dive in faster and more intuitively.
Okay, sign me up!
Once a user is ready to go, the next step is one of the hardest - asking them to create an account. While social logins helped speed things up, I proposed adding magic link registration - a passwordless, secure sign-up that validates email and removes friction. A simple win for both users and the business.
Get started with progressive goals
New users often land on the home feed unsure of where to start. With so many powerful tools - like brand kits, domains, sites, and videos - Studio needed clearer guidance. We introduced Progressive Goals: a step-by-step shelf of personalized recommendations to help users take action. As users grow, these suggestions will evolve with them on their journey.
A home feed for creation & growth
In just a year, our home feed transformed from a simple template gallery into a dynamic hub for everything Studio. We added horizontal shelves to highlight the latest templates, a quick action shelf for fast access to the canvas, and Progressive Goals to guide users through their first steps.