Airo Go Mobile App
Hacking a mobile app concept that infers the needs of business owners on the go and matches recommendations to their busy schedules.
Our concept took first place out of 10 submissions at the GoDaddy UX Hackathon, with ideas that were eventually carried forward by a blitz team for the new GoDaddy app.
Case Study
Highlight
How it started
At GoDaddy, the mobile team was at a crossroads of how to rebrand the flagship GoDaddy app into one centered around Airo, our AI tools for businesses. They launched an optional UX hackathon to all designers in our UX organization, with a timeline of 1 week. I paired with a designer on my team to ideate and develop this new app concept.
The Brief
Envision an all new Airo experience built for native mobile — the most natural way entrepreneurs build and grow with AI. Entrepreneurs have limited time. How can we make those minutes at the counter, on the commute, or between meetings genuinely productive? How can AI anticipate needs based on activity, time of day, or location, surfacing the next best action with intelligence?
The Problem
One theme we've seen consistently across desktop and mobile users are that entrepreneurs running a full-time business are busy and limited with time, oftentimes juggling too many tasks at once.
Our Vision
We could go many different directions with our initial problem. After brainstorming and storyboarding together, we decided to solve for the task of setting and achieving a goal within a certain timeframe.
Goal Setting
Airo begins by helping business owners discover what success looks like for them. During onboarding, they set a milestone event or goal where Airo then aligns every task and recommendation to make that milestone achievable, transforming their big vision into small, focused steps.
Airo Go Mode
Airo Go is a time-based, simplified mode that transforms tasks into bite-sized actions. The interface adapts for quick, one-handed use, and each workflow is designed to fit into as little as five minutes. Perfect for those in-between moments between customers, commutes, or meetings.
Airo Daily
Airo Daily keeps entrepreneurs engaged with meaningful streaks and insights they can actually act on. Social proof shows how their efforts stack up against peers, daily insights explain performance shifts, and intelligent predictions guide the next best actions. All designed to turn everyday effort into measurable progress.
Core Features
Although our flow features a new user with an existing business, our app concept fits a variety of business owners and entrepreneurs who are at different stages of their business. With Goal Setting, Airo Go, and Airo Daily, customers can set and achieve their goals while staying up to date on their progress and insights.
Outcomes
Although this was just a one-week sprint, we were able to develop a simple yet impactful vision for a mobile app powered by AI. Our app concept received 1st place in the hackathon out of 10 submissions from other individuals and teams. Soon after, a blitz team of designers across different teams was formed to develop our concept further with vibe-coding tools.